Ricoh Global today announced the new GR Digital III premium compact camera, updating its GR Digital II which has been in the market for more than a year now. The Ricoh GR Digital line is targeted at professional photographers and serious amateurs who want a compact camera as backup gear.
The new GR Digital III features a fast f/1.9 28mm equivalent prime lens. That combination makes it possible to shoot at faster shutter speeds even at lower ISO settings than was possible with the older model. The camera’s new image processing engine also promises better noise reduction.
The GR Digital III touts even faster shooting capabilities. With the Pre-AF function, focusing speed is further accelerated by adjusting the focus to match the movement of the subject, according to Ricoh. The new “full-press snap” function shoots at a preset distance for a one-push full-press of the shutter button. Ricoh claims up to five RAW images can be recorded in consecutive shooting and bracketing.
The new camera will be available in the UK in mid-August for the steep price of £530 or about US$870. When it hits the Philippine market, that price could hover at about P50,000.
[Site: Ricoh.com]
