Photo World Asia 2017 formally opened Thursday, Jan 26, with the ceremonial ribbon-cutting rites at Glorietta Ayala Malls in Makati. Left to right, Canon Marketing Phils President Lim Kok Hin, Director Cynthia Lazo of the Department of Tourism, Miss United Continents Phils 2015 Anabel Tia, Trade Undersecretary Atty. Ted Pascua, and Fujifilm Phils President Tomoyuki Fukura. At the back can be seen Dr. Amado Castro, FPPF Finance Director and Prof. Joey Tañedo, PWAsia 2017 Chairman. Photo World Asia is a yearly event hosted by the Federation of Philippine Photographers Foundation. It has been held continuously since 1987, this being the 31st edition of the annual photography trade show and international photographers’ conference.

In another area of Glorietta was the Photo World Cup photo exhibit displaying the best photos of the past year from the camera clubs affiliated with the FPPF. Photo shows FPPF officials and guests ready to cut the ceremonial ribbon.

An artful vocal rendition by Willy Cordovales, voice artist of Team Bamboo, The Voice of the Philippines TV show.

The angelic voices of Bianca Camille Lopez and Ma. Rhina Paula Cruz, The Nightingales of the Philippine Madrigal Singers, regaled the audience at the Glorietta.

The trade show floor of Photo World Asia 2017 at the Activity Center of Glorietta Ayala Malls in Makati.

Earlier in the day, at the conference venue at the Asian Institute of Management Conference Center Manila (ACCM), Photo World Asia 2017 Chairman Prof. Joey Tañedo opened the international convention of photographers.

First speaker was celebrity fashion photographer Raymund Isaac. “Before I take a picture, I first visualize it in front of me. Write down the end result that you want. Have a creative notebook,” said Isaac who shared many tips during his talk.

Here, Raymund shared shooting and lighting techniques for taking portraits. “Older people will need more light, younger people less light,” he said. “Fashion is not art,” he added, “it is business, it has to sell.”

Conference attendees at the photographers’ convention.